Released on: September 21, 2007, 6:37 am

Press Release Author: Deitel & Associates, Inc.

Industry: Internet & Online

Press Release Summary: The best-selling programming authors release Dive Into® Web
2.0-a free eBook that introduces the principles, applications, technologies,
companies, business models and monetization strategies of Web 2.0.

Press Release Body: Maynard, Massachusetts, September 21, 2007-Best-selling authors
Paul Deitel and Harvey Deitel have released Dive Into® Web 2.0-a free eBook that
industry experts and academics are praising as one of the best references available
on Web 2.0. It is "a broad introduction to the Web 2.0 phenomenon, covering the
major players and technology platforms," says Eric Lawrence of Microsoft. It
introduces the principles, applications, technologies, companies, business models
and monetization strategies of Web 2.0.

"Dive Into Web 2.0, along with the free Resource Centers on our website, evolved
from research we've done to build our own Web 2.0 businesses," said Abbey Deitel,
President of Deitel & Associates, Inc. "In the spirit of Web 2.0, we're sharing this
research with the community. We hope it becomes a launching point for students,
entrepreneurs and anyone interested in the next generation of e-business."

The eBook defines the characteristics of Web 2.0, why search is fundamental to Web
2.0 and how Web 2.0 empowers the individual. It discusses the importance of
collective intelligence and network effects, and the significance and growth of
blogging. It helps readers gain a better understanding of social networking, social
media and social bookmarking, and how tagging leads to folksonomies. It also
discusses how web services are enabling new applications to be quickly and easily
"mashed up" from existing applications. The eBook provides an overview of Web 2.0
technologies, business models and monetization models to help readers understand the
fundamentals of what comprises a Web 2.0 business.

The eBook is heavily linked to many resources, including Deitel's 80 plus Resource
Centers and over 150 bibliography references for further research. "It does a great
job in capturing the key Web 2.0 elements with a wonderful breadth of example sites
and a substantial number of references that makes it a great jumping-off point to
further reading," said George Semeczko of Royal & SunAlliance Insurance Canada.

Academic and industry professionals have praised Dive Into Web 2.0. Kevin Henrikson
of Zimbra, an open source messaging and collaboration company, said that Dive Into
Web 2.0 provides "an excellent overview of the state of the web and how we got to
Web 2.0." "It is simply astonishing. It's one of the better-if not the
best-references on Web 2.0," according to José Antonio González Seco of Parlamento
de Andalucia. Raymond Wisman of Indiana University Southeast agrees that Dive Into
Web 2.0 "is required reading-a true goldmine of information."

For further information about Deitel & Associates, the free Dive Into Web 2.0 eBook,
or Deitel's Resource Centers, contact Abbey Deitel or visit
www.deitel.com/FreeWeb20eBook/.

About Deitel & Associates Inc.:

Deitel & Associates, Inc., is an internationally recognized corporate training and
content-creation organization specializing in computer programming languages,
Internet and World Wide Web software technology, object technology education and
Internet business development through its Web 2.0 Internet Business Initiative. The
company provides instructor-led courses on major programming languages and
platforms, including Java, C++, C, C#, Visual C++, Visual Basic, XML, object
technology and Internet and web programming. The company's clients include many of
the world's largest companies, government agencies, branches of the military, and
academic institutions. Through its 30-year publishing partnership with Prentice
Hall, Deitel & Associates, Inc. publishes leading-edge programming textbooks,
professional books, interactive multimedia Cyber Classrooms, web-based training
courses and e-content.

Contact:


Abbey Deitel, President
Deitel & Associates Inc.
978-823-0130
http://www.deitel.com


Web Site: http://www.deitel.com/FreeWeb20eBook/

Contact Details: Abbey Deitel, President
Deitel & Associates Inc.
978-823-0130
Abbey.deitel@deitel.com
http://www.deitel.com